James Hardie was looking to generate awareness around its brand and position the company as a thought and industry leader around cutting edge fiber cement exterior siding and trim products.
Blog Meets Brand produced 10 high-engagement influencers who specialize on creative content around home improvement and reach James Hardie’s niche target audience: 25-54 with household income exceeding $100k per year with no college degree. We created and implemented a campaign where our influencers were provided samples of James Hardie exterior siding and developed original content around the theme “How to Make Your Home’s Exterior Magazine Ready.”
Social media posts
Total blog impressions
Total social media impressions
(The guaranteed impressions for the campaign were 500K blog impressions and 800K social media impressions.)