Heightened awareness around two new Goldfish Puffs flavors as well as prepare consumers for a free-standing insert (FSI) in Sunday newspapers nationally.
Engage 10 influencers to publish blog posts focused on two new flavors of Goldfish Puffs and get the word out about the FSI in Sunday newspapers. Bloggers were also asked to share their posts with their followers on their various social media profiles.
- 1.1M unique visitors to new content
- 395k social media impressions.
- Reshared 135 times on Facebook, 314 times on Twitter and 1,110 times on Pinterest.