TEMPTU Case Study
TEMPTU, the first home airbrush makeup system with an exclusive online storefront, needed to amplify its brand presence during the 2013 holiday season.
A select group of bloggers created branded holiday make-up tutorials featuring the TEMPTU system
- TEMPTU giveaways hosted during peak holiday shopping season generated 250% more entries than previous giveaways for other clients hosted off season.
- Nearly 4,000 people entered to win a TEMPTU system from participating bloggers.
- More than 1.5 million impressions were generated on Twitter mentioning Temptu during the 3-week campaign.
- 20 blog posts were published for a total of 1,033,000 impressions.