BBVA Bank, one of the largest global banks, created terrific content around their thought leadership initiative and branded content for Working Moms Mean Business, their content marketing initiative implemented through their new dedicated website, podcast series and e-book. The problem? They built it but not enough people in their target market came to view it.
Blog Meets Brand went out and found influencers with audiences in BBVA’s specific demographic - working mom’s located within BBVA’s top eight target states - and amplified BBVA’s important content and drove their audience to it. We created an experiential campaign where the influencers visited BBVA’s website, listened to and recommend a podcast from the series.
Social media posts
Total blog impressions
Total social media impressions