M&Ms wanted to find new audiences through new channels, generate awareness and excitement, and position the brand as THE snack of choice during The Oscar’s.
Blog Meets Brand created an influencer campaign where our influencers shared Red Carpet Tips, preferred movie snacks, and their party plans for The Oscar’s, all throughout seamlessly incorporating M&Ms in blog and social media posts. With creative blog content, colorful photographs, delicious snack ideas, and timely social buzz, our influencers were able to generate a lot of shareable content for the brand on one of the biggest nights for entertainment.
Social media posts
Total blog impressions
Total social media impressions